Chlamydia Prevention through Condoms

I chose an ad by Lafa, Stockholm Aids prevention program. The ads are focused on the use of condoms to prevent the spread of chlamydia. These ads are a letter from an infected individual to the person they may have spread chlamydia to. The letters apologize for the inconvenience and suggest that they get tested for the infection. To end the ad there is a black box in the bottom right corner that states "Condom. Still the easiest way to avoid anxiety."

These ads do use a fear method. They try to get you to realize how difficult it would be to tell someone they may have contracted chlamydia from you. Also it is telling you that if you were to just use a condom the whole situation could be avoided. While this is not entirely true because condoms can fail and the transmission of the infection will still occur. The chances of spreading chlamydia with the use of a condom drop significantly.

The age group this ad is focusing on is all ages that are sexually active. The ad is rather lengthy in what you need to read though which makes it less effective than a simple few words. To get the entire message you would need to read nearly an entire page of text, which I believe would turn many people away from actually looking at it.

I believe the media can play a big role in the prevention and education of STI's. Everyone watches T.V. and looks at their surroundings enough to see what is being advertised. If they put up more safer sex messages it would only help people realize what they should be doing to be healthier individuals and make the proper decisions.